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Mir Wave™ Presents
"TEST ONE TWO"
International Reality TV Show
Business Plan & Show Details
Developed by and for Mir Wave
Be a part of TV show! Get our inside info on production:
film, music, TV shows, news and live show schedule.
Summary
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Mir Wave™ is the developer and producer of the weekly International Reality TV Show ”Test One Two“, focusing on music production and new talent development. Mir Wave™ is ready to begin development of the show as soon as it secures network financing.
While there have been numerous talent search reality shows, there has never been a show to look behind the scenes at how the new music is produced and new artists who wrote them are developed. Mir Wave believes that the untold story of how new music and talent is developed and packaged is an exciting and overlooked aspect of the entertainment industry with a ready audience.
Every aspect of the reality show will be high-quality, high-profile engrossing entertainment consistent with the expectations of modern television audiences. Each segment of the package will be positioned to benefit the promotion and sales of the other segments.
The TV show will pair existing stars with new talent for mentorship, name recognition, audience interest. and to generate ad and music sales.
This show is about the story behind the story. It will expose the behind-the-scenes challenges of creating new music and new artists superstars, from recording and production in the studio to promotion and live performances. Music Celebs come to tell their success story and will play or sing on the sound tracks; the new artists will follow with their own recordings.
All types of artists and popular music will be considered. Additionally, there will be an international focus, with world music types and styles, so that the show will have global appeal. The show can use talent and air in all English-speaking countries worldwide. Furthermore, the possibility exists for licensing in other, non-English speaking countries.
Mir Wave is an inspiring musician, actor, entrepreneur who contributes the brand image and personality unique to the show. His persona is dynamic, successful, creative mystical and entertaining, and he comes with his own success story to tell. His story will be told as a parallel to the show, a little insite, a segment into his life, in the first minute before every show using the video footage taken during the life of the performer.
Mir Wave may also participate in the show as a mystical persona / judge who gets the last say after final decision has been made by industry judges, and the one who resolves critical situations, but only enough to keep the mystical personality of Mir Wave, which will generate curiosity of the audience to the artist himself.
Contact Mir Wave™ for Product Description, Business Plan, Marketing Plan & Show Details.
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Target Audience
Test One Two will appeal broadly to the 12-49 age group, with emphasis on 14-35 year olds, who are the ones buying music. This is the main group buying wireless and digital products, new cars, and natural fiber clothing, and which is why Cingular and Ford invested heavily in a presence on American Idol, and Chevrolet and Cotton Inc. invested in Nashville Star.
Industry Trends
The reality TV audience is as strong as ever, especially for shows that capture the emotions and imaginations of their audiences. The appetite for talent-related shows continues to be high. Viewers like the life stories of unknown performers who suddenly become famous.
According to London-based information technology firm LogicaCMG, global revenues from mobile downloads may exceed $9 billion by summer 2008.
An estimated 30 million Americans, who make up 23 percent of global mobile phone owners, have downloaded ringtones, according to Chicago-based marketing research firm IpsosInsight. Ringtone sales are projected to top $600 million this year. The average user spends $7.55 a month on mobile downloads with typical charges of $2 to $3 per song.
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© 2008 MIR WAVE™ All Rights Reserved

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